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- Chapter 1: Mystery of God
- Chapter 2: Embracing Dualities
- Chapter 3: Spirit of Renewal
- Chapter 4: Nature of God
- Chapter 5: The Impartial Way
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- Chapter 8: Way of the Master Servant
- Chapter 9: Overcoming Excessiveness
- Chapter 10: The Spirit of God
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- Chapter 13: Misfortune of Ego
- Chapter 14: Presence of God
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- Chapter 18: The Self
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- Chapter 24: The Ego
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- Chapter 26: Foundation of the Son of God
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- Chapter 37: Absence of Desire
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- Chapter 39: Humility
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- Chapter 41: Mysterious Nature of God
- Chapter 42: Harmony in Unity
- Chapter 43: Presence of the Holy Spirit
- Chapter 44: Spiritual Wealth
- Chapter 45: Greatness
- Chapter 46: Contentment
- Chapter 47: Inner Wisdom
- Chapter 48: Be Still and Let God
- Chapter 49: The Good Shepherd
- Chapter 50: To Die is Gain
- Chapter 51: Mysterious Power of the Spirit
- Chapter 52: Faith
- Chapter 53: The Lost Way
- Chapter 54: Sowing Your Seed
- Chapter 55: Power of Simplicity
- Chapter 56: Oneness of God
- Chapter 57: Good Governance
- Chapter 58: Paradox
- Chapter 59: Power of the Spirit
- Chapter 60: Body of Light
- Chapter 61: Honoring the Lowly
- Chapter 62: Gift of Salvation
- Chapter 63: Achieving Greatness
- Chapter 64: Journey of Faith
- Chapter 65: Simplicity of Life
- Chapter 66: Leading From Behind
- Chapter 67: Power of Love
- Chapter 68: Humble Leadership
- Chapter 69: Compassion
- Chapter 70: Understanding God
- Chapter 71: The Wisdom of Truth
- Chapter 72: Freedom
- Chapter 73: Judgment of God
- Chapter 74: The Sovereign Judge
- Chapter 75: Materialism
- Chapter 76: A Gentle Approach
- Chapter 77: Divine Balance
- Chapter 78: Strength in Weakness
- Chapter 79: Forgiving Debt
- Chapter 80: Simple Life
- Chapter 81: True Servants of God
RESTORE
This chapter from the BFG Handbook (Christian Edition of the Tao Te Ching) presents the gospel through a new "Expression" of God’s Love to RESTORE the Truth.
Chapter 70 from the BFG Handbook (Christian Edition of the Tao Te Ching) presents the gospel through a new “Expression” of God’s Love to RESTORE people to the Truth.
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Chapter 70: Understanding God
My words are easy to understand and easy to follow 1
Yet, the world does not understand and does not follow
My words are from the beginning of time 2
My actions come from the One who sent me 3
If people do not know this, they do not know me 4
Those who understand me are few 1
But it does not lessen my worth
Though the Son of God wears the rough clothes of a servant 5
He carries a priceless treasure in His heart
Simple Words, Closed Ears
“My words are easy to understand and easy to follow
Yet, the world does not understand and does not follow”
In Chapter 70 of the Christian edition of the Tao Te Ching, the speaker reflects on the simplicity and yet profound nature of their words and actions, which are rooted in divine understanding. The first part of the passage highlights the contrast between the ease with which the message is conveyed and the failure of the world to comprehend or follow it. This mirrors Jesus’ teaching in Matthew 13:10-17, where He explains to His disciples that His teachings, though simple, are veiled to those who do not have the spiritual understanding to receive them. The parables He spoke were not just simple moral lessons but deeply spiritual insights that revealed the Kingdom of God to those who were open to receiving them, while remaining hidden from the hardened hearts of others.
Notice what the chapter does not say. It does not call these words hard. They are “easy to understand and easy to follow.” Jesus spoke of seeds and coins, lost sheep and a father running to meet his son. A child can follow His stories. So when the world “does not understand and does not follow,” the gap is not in the message. It is in the heart that hears it.
“For this people’s heart has grown dull, and with their ears they can barely hear, and their eyes they have closed, lest they should see with their eyes and hear with their ears and understand with their heart and turn, and I would heal them.”
Matthew 13:15ESV
Following is the harder half. We can understand “love your enemies” in a second and spend a lifetime learning to do it. That is why Jesus joined hearing to doing. Yet this passage ends with a blessing, not a scolding. Jesus longs to heal closed hearts, and He calls happy everyone who lets His simple words in.
“But blessed are your eyes, for they see, and your ears, for they hear.”
Matthew 13:16ESV
“In Sacred Scripture, God speaks to man in a human way.”Catechism 109
“…the message has to concentrate on the essentials, on what is most beautiful, most grand, most appealing and at the same time most necessary. The message is simplified, while losing none of its depth and truth, and thus becomes all the more forceful and convincing.”Pope Francis, Evangelii Gaudium 35
Simple does not mean shallow. God speaks plainly so that everyone can hear, and the simplest words of Jesus hold His whole heart.
You know exactly what you should do. Text your sister back. Put the phone down and go to sleep. Apologize first. Nobody has to explain it to you; it is “easy to understand and easy to follow.” And still you do not follow. It is the same with the words of Jesus. Most of us are not confused about “love your neighbor.” We are tired, distracted or a little stubborn. Chapter 70 is not scolding you. It is inviting you to stop overthinking and take the one simple step you already know.
Try this today: Choose one plain command of Jesus that you already understand, and do it once before bedtime tonight.
The Word Sent from the Father
“My words are from the beginning of time
My actions come from the One who sent me”
The speaker in the Tao also asserts that their words come from the beginning of time, suggesting an eternal wisdom that transcends human understanding. This aligns with the opening verses of the Gospel of John (1:1-2), which declare that in the beginning was the Word, and the Word was with God, and the Word was God. Jesus, the eternal Word of God, came into the world to reveal God’s plan of salvation, and His actions were always in accordance with the will of the Father, as He Himself attests in John 14:10 and John 5:30. Jesus’ life was a perfect expression of God’s will, and in Him, the fullness of God’s revelation was made manifest.
This is what makes His words different from every other voice. A good teacher passes on what he has learned. Jesus passes on what He has always known, because He is the Word Himself. His words do not trend and fade. They were true before the first sunrise, and they will still be true after the last one.
“I can do nothing on my own. As I hear, I judge, and my judgment is just because I seek to do not my own will but the will of him who sent me.”
John 5:30NRSVue
His actions came from the same place. Every healing, every meal with sinners, every quiet night of prayer was the Father’s work done through the Son. In Him, words and deeds were never split apart. And He shares this with us. The Son who was sent now sends His friends, so our small daily actions can also come from “the One who sent me.”
“Jesus said to them again, “Peace be with you. As the Father has sent me, even so I am sending you.””
John 20:21ESV
“For He sent His Son, the eternal Word, who enlightens all men, so that He might dwell among men and tell them of the innermost being of God.”Second Vatican Council, Dei Verbum 4
“…the Word made flesh willed humanly in obedience to his Father all that he had decided divinely with the Father and the Holy Spirit for our salvation.”Catechism 475
“The whole of Christ’s life was a continual teaching: his silences, his miracles, his gestures, his prayer, his love for people, his special affection for the little and the poor… and his Resurrection are the actualization of his word and the fulfilment of Revelation.”Catechism 561, quoting Saint John Paul II
Your phone hands you a new opinion every few seconds. One expert says this, another says the opposite, and by next week both have moved on. It is exhausting to build a life on voices that keep changing. Chapter 70 points to a voice that does not: “My words are from the beginning of time.” Jesus is not one more influencer with a hot take. He is the Word who was with God in the beginning. When everything online shifts under your feet, His words are the ground that holds.
Try this today: Skip one noisy voice today, and spend that time reading a few lines from the Gospel of John instead.
Knowing Him for Who He Is
“If people do not know this, they do not know me”
Now the chapter makes a strong claim: “If people do not know this, they do not know me.” Knowing where Jesus comes from is part of knowing Him. Many people admire Jesus as a wise man or a kind healer. But if we miss that He is the Son sent by the Father, we have missed Jesus Himself. We know a portrait, not the Person.
“And this is eternal life, that they may know you, the only true God, and Jesus Christ, whom you have sent.”
John 17:3NRSVue
The verses behind this line show how it can happen. Jesus told leaders who studied Scripture every day, “If you believed Moses, you would believe me, for he wrote of me” (John 5:46, RSVCE). Others called Abraham their father yet would not hear the truth Jesus brought from God (John 8:39-40). They knew a great deal about God and still did not recognize Him standing in front of them.
Peter shows the other way. When Jesus asked who he thought He was, Peter answered from the heart, and Jesus said the Father had revealed it to him. Knowing Jesus is a gift we ask for, and a friendship we grow in.
“He said to them, “But who do you say that I am?” Simon Peter answered, “You are the Messiah, the Son of the living God.””
Matthew 16:15-16NRSVue
“The title ‘Son of God’ signifies the unique and eternal relationship of Jesus Christ to God his Father… To be a Christian, one must believe that Jesus Christ is the Son of God.”Catechism 454
“Jesus asked the religious authorities of Jerusalem to believe in him because of the Father’s works which he accomplished.”Catechism 591
You can follow someone online for years, know their favorite coffee and their dog’s name, and still not really know them. Many people know Jesus that way: a few quotes, a Christmas story, a picture on a wall. Chapter 70 says, “If people do not know this, they do not know me.” Knowing Jesus means knowing He was sent by the Father to save you. It means talking with Him, not only about Him. It is the difference between being a follower and being a friend.
Try this today: Talk to Jesus today as a friend, and ask Him, “Who are You, really, and who am I to You?”
Few Understand, Worth Unchanged
“Those who understand me are few
But it does not lessen my worth”
Though few understand the true depth of this wisdom, it does not diminish its value. Similarly, Jesus’ message was not widely accepted, and many failed to recognize Him for who He truly was. John 5:45-47 and John 8:39-40 highlight how even the religious leaders of Jesus’ time, who should have known the Scriptures, failed to recognize Him as the fulfillment of God’s promises. Despite this rejection, His worth was never diminished. His message, though sometimes misunderstood, carried the eternal truth that could transform lives.
Jesus never measured His mission by the size of the crowd. When many walked away after a hard teaching, He did not water it down to win them back. He turned to the Twelve and asked if they wanted to leave too, and Peter answered for every faithful heart since.
“Simon Peter answered him, “Lord, to whom shall we go? You have the words of eternal life””
John 6:68ESV
The road He offers is narrow, and He said so plainly (Matthew 7:14). That is not because God wants only a few to be saved; He wants everyone. It is because the narrow way asks for our whole heart. When we walk it, we may feel outnumbered. But a truth does not become less true because few accept it, and a person does not become less precious because few understand them.
“As you come to him, a living stone rejected by men but in the sight of God chosen and precious”
1 Peter 2:4ESV
“…that messianic people, although it does not actually include all men, and at times may look like a small flock, is nonetheless a lasting and sure seed of unity, hope and salvation for the whole human race.”Second Vatican Council, Lumen Gentium 9
“Many of Jesus’ deeds and words constituted a ‘sign of contradiction’…”Catechism 575
You shared something you really cared about, and it barely got a reaction. You stayed in on Friday because you are trying to live differently, and the group chat went quiet on you. You said grace in the cafeteria and someone smirked. It stings to be the one who does not fit. Chapter 70 knows that feeling: “Those who understand me are few.” But read the next line slowly: “But it does not lessen my worth.” The crowd does not set your value. God already did, and He does not change His mind.
Try this today: When you feel unseen today, pray quietly: “Lord, my worth comes from You, not from them.”
Rough Clothes, Priceless Treasure
“Though the Son of God wears the rough clothes of a servant
He carries a priceless treasure in His heart”
Lastly, the passage draws attention to the paradox of the Son of God, who, despite carrying the fullness of divine treasure, comes in humble circumstances, wearing the rough clothes of a servant. This echoes Jesus’ own words in Matthew 6:19-21, where He teaches His disciples to lay up treasures in heaven rather than on earth. Jesus, the King of Glory, took on human flesh, born in a manger and living a humble life, yet within Him dwelt the priceless treasure of God’s presence and kingdom. His life and teachings are a testament to the fact that true worth is not found in outward appearances but in the heart that is aligned with God’s eternal truth.
St. Paul sings of the same mystery. The Son did not cling to His glory as something to hold on to. He chose the servant’s place on purpose, and in that plain, rough form He carried all the riches of God’s love, so that we could share in them.
“who, though he was in the form of God, did not count equality with God a thing to be grasped, but emptied himself, by taking the form of a servant, being born in the likeness of men.”
Philippians 2:6-7ESV
And here is the surprise: He now places that treasure in us. Grace, the very life of God, lives in ordinary people with ordinary jobs, tired faces and cracked hearts. St. Paul calls us jars of clay. We do not need to look impressive. We need to guard what is inside, because that is where our heart, and our true worth, will be.
“But we have this treasure in jars of clay, to show that the surpassing power belongs to God and not to us.”
2 Corinthians 4:7ESV
“No one, whether shepherd or wise man, can approach God here below except by kneeling before the manger at Bethlehem and adoring him hidden in the weakness of a new-born child.”Catechism 563
“From the beginning of his public life, at his baptism, Jesus is the ‘Servant’, wholly consecrated to the redemptive work that he will accomplish by the ‘baptism’ of his Passion.”Catechism 565
“…the Giver is more precious than the gift; he is the ‘treasure’; in him abides his Son’s heart…”Catechism 2604
In His prayer, Jesus shows where His treasure is: the Father Himself. That is the priceless treasure He carries in His heart and shares with us.
Think of the people who keep your world running: the night nurse, the bus driver, the mom folding laundry at midnight, the janitor who knows everyone’s name. Their clothes are plain and their work mostly goes unseen. Some of them carry more love, faith and quiet strength than anyone with a big title. Chapter 70 says the Son of God “wears the rough clothes of a servant” and “carries a priceless treasure in His heart.” Look again at the people you pass every day, and at the person in your own mirror.
Try this today: Thank one person today whose work usually goes unnoticed, and see Christ in them.
Living the Chapter
The whole chapter, put into practice
In conclusion, this chapter emphasizes the divine wisdom that is both simple and profound, revealed through Jesus Christ, who embodies the eternal Word of God. Despite being misunderstood and rejected by many, His worth is immeasurable, and His humble life reveals the greatness of God’s love and purpose for humanity.
So how do we live Chapter 70? We take the words of Jesus as they are: simple, and meant to be followed. We let our actions come from the One who sends us, not from the need to impress. We get to know Jesus as the Son of the Father, not only as a wise teacher from long ago.
And when few understand us, we remember that it did not lessen His worth, and it does not lessen ours. We can wear the rough clothes of ordinary life, serve without fuss, and carry the priceless treasure of His love into every room we enter. Once we know what that treasure is worth, everything else finds its place.
“The kingdom of heaven is like treasure hidden in a field, which a man found and covered up. Then in his joy he goes and sells all that he has and buys that field.”
Matthew 13:44ESV
“Christ Jesus always did what was pleasing to the Father, and always lived in perfect communion with him. Likewise Christ’s disciples are invited to live in the sight of the Father ‘who sees in secret,’ in order to become ‘perfect as your heavenly Father is perfect.’”Catechism 1693
“We know well that with Jesus life becomes richer and that with him it is easier to find meaning in everything. This is why we evangelize.”Pope Francis, Evangelii Gaudium 266
Monday morning. Traffic, emails, a lunch packed in a hurry, a coworker who still does not get why you go to church. Nothing about it looks holy. But Chapter 70 is lived right here. Say the kind, simple word. Do your work as if the Father sent you to it, because He did. Let the eye-rolls go without losing your peace. Under your work clothes and your tired smile you carry a priceless treasure. Someone near you needs to see it today, even if they never say so.
Try this today: Before you leave home tomorrow, pray: “Father, send me today, and let Your treasure in me reach one person.”
RENEWAL
The Trinitarian M.A.P. is the method for RENEWAL, where God’s Love shapes our MINDSET, Trust in the Son directs our AIM, and Faith in the Holy Spirit guides our PRACTICE.
This chapter offers a new “Method” for the New Evangelization to RENEW our hearts and minds through the Trinitarian M.A.P. Bring this chapter into your day with the BFG Companion App. Pick Chapter 70 and an area of your life, and get Guidance made for you.
Renewal starts with how we hear. Chapter 70 opens with Jesus saying, “My words are easy to understand and easy to follow,” and then admits, “Yet, the world does not understand and does not follow.” The problem is rarely that the Gospel is too hard to grasp. Love God, love your neighbor, forgive, trust: a child can say it. The problem is that we would rather not hear it. Jesus spoke of people who see without seeing (Matthew 13:13). A renewed mind starts by asking, “Lord, where am I hearing You but not listening?”
The chapter also tells us where these simple words come from: “My words are from the beginning of time.” They are not one more opinion in the feed, loud today and buried tomorrow. They come from the Word who “He was in the beginning with God” (John 1:2, NRSVue). So we let His words weigh more than the loudest voice we heard today. When the headlines change and the trends move on, a mind anchored in the eternal Word stays steady, because what He says is still true.
Try this: Pick one simple thing Jesus said, like “Do not be afraid,” and let it answer the first worry that comes up today.
Matthew 13:13NRSVue “The reason I speak to them in parables is that ‘seeing they do not perceive, and hearing they do not listen, nor do they understand.’”
John 1:1-2NRSVue “In the beginning was the Word, and the Word was with God, and the Word was God. He was in the beginning with God.”
More Scripture: Matthew 24:35 · Matthew 7:24
A renewed mind needs a direction, and Chapter 70 shows where Jesus aimed: “My actions come from the One who sent me.” He did not work for applause or quick results. He said, “I seek not to please myself but him who sent me” (John 5:30). That gives our aims a new center. Before we chase the next goal at work, at school or at home, we can ask one simple question: who is sending me into this? If the answer is the Father, the goal is worth it. If it is pride or fear, it can wait.
The chapter adds, “If people do not know this, they do not know me.” Jesus can be admired as a good teacher and still not be known. Our aim is more than knowing about Him; it is knowing Him, the Son sent by the Father. St. Paul counted everything a loss next to “the surpassing worth of knowing Christ Jesus my Lord” (Philippians 3:8). So we aim at friendship with Jesus first, and let every other goal line up behind that one.
Try this: Before you start your main task today, pray: “Father, You sent me here. Let this be for You.”
John 5:30NRSVue “I can do nothing on my own. As I hear, I judge, and my judgment is just because I seek to do not my own will but the will of him who sent me.”
Philippians 3:8NRSVue “More than that, I regard everything as loss because of the surpassing value of knowing Christ Jesus my Lord. For his sake I have suffered the loss of all things…”
More Scripture: John 17:3 · Proverbs 16:9
Renewal becomes real in the way we live, and Chapter 70 is honest about the cost: “Those who understand me are few.” If you follow Jesus closely, some people will not get it. Friends may tease you for going to Mass, and coworkers may roll their eyes when you will not join the gossip. The chapter answers in the very next line: “But it does not lessen my worth.” Jesus did not shrink when He was misunderstood, and neither do we. We keep doing what is right, kindly and calmly, without needing everyone to agree.
Then the chapter gives us a picture to live by: “Though the Son of God wears the rough clothes of a servant, He carries a priceless treasure in His heart.” The Holy Spirit forms that same life in us. We can take the plain jobs, the unseen chores and the humble place, because what matters most is not on the outside. Jesus said, “For where your treasure is, there your heart will be also” (Matthew 6:21, NRSVue). So we guard the treasure: prayer, grace and love. The outside can stay simple.
Try this: Do one humble, unseen task today, and offer it quietly to Jesus as part of His own servant work.
Galatians 1:10NRSVue “Am I now seeking human approval or God’s approval? Or am I trying to please people? If I were still pleasing people, I would not be a servant of Christ.”
Matthew 6:19-21NRSVue “Do not store up for yourselves treasures on earth, where moth and rust consume and where thieves break in and steal, but store up for yourselves treasures in heaven, where neither moth nor rust consumes and where thieves do not break in and steal. For where your treasure is, there your heart will be also.”
More Scripture: 2 Corinthians 4:7 · 1 Peter 2:4
In short: think humbly, aim at what is eternal, live by the Spirit. Hear the simple words of the eternal Word, aim to act for the One who sent Him, and live as a humble servant who carries a priceless treasure, even when few understand.
RESPOND
Renewal brings the transformation of our spirit with ardor, empowering us to RESPOND to the call of holiness and make disciples of all nations. This encourages meaningful dialogue to embrace shared truths that transcend cultural and religious boundaries.
Renewal does not end with us. When God changes a heart, He sends it out, the way the Father sent the Son. Chapter 70 says, “My actions come from the One who sent me,” and now that is our story too. We go knowing that “those who understand me are few,” and that this “does not lessen my worth.” You do not need a crowd to be sent; you need the One who sends you.
In 1983, Saint John Paul II called the Church to an evangelization that is “new in its ardor, new in its methods, new in its expression.” The Gospel never changes. The way we carry it must be alive for our time. Chapter 70 shows why: Jesus’ words are “easy to understand and easy to follow,” yet a busy, noisy world has stopped hearing them, so they need plain, fresh words today.
Ardor is the fire of a heart that has been loved by God. People feel it before they hear a single word. Chapter 70 says the Son of God “carries a priceless treasure in His heart.” The fire for mission is lit when we realize what we are carrying.
Use the words people use today: simple, honest and personal. Share your story, not a lecture. Chapter 70 says, “My words are easy to understand and easy to follow,” so share the Gospel in plain, everyday words, not church jargon.
Meet people where they are: on the phone in their hand. The BFG Handbook and the BFG Companion turn one conversation into a path to Christ and His Church. Chapter 70 admits that “those who understand me are few” at first. Our tools do not force anyone; they simply keep the plain words of Jesus within reach until a heart is ready.
Use the words people use today: simple, honest and personal. Share your story, not a lecture. Chapter 70 says, “My words are easy to understand and easy to follow,” so share the Gospel in plain, everyday words, not church jargon.
What my life was like before I really met Jesus.
How He met me, and the moment things began to change.
What is different now, and the hope I carry. Like the chapter’s line “If people do not know this, they do not know me,” when did Jesus stop being just a name to you and become Someone you know?
Meet people where they are: on the phone in their hand. The BFG Handbook and the BFG Companion turn one conversation into a path to Christ and His Church. Chapter 70 admits that “those who understand me are few” at first. Our tools do not force anyone; they simply keep the plain words of Jesus within reach until a heart is ready.
Every chapter has its own song and is written in a language people of every faith can understand. A doorway for dialogue. Chapter 70, Understanding God, helps anyone who feels misunderstood for their faith, or who wonders whether Jesus is more than a good teacher.
A friend shares a struggle. Together, pick a chapter and an area of life (start with Chapter 70 when someone feels misunderstood or overlooked, or is unsure who Jesus really is). In seconds: a reflection, the M.A.P., a saint, a prayer, Scripture, a song and a church nearby. Send it by email, PDF or a share link.
Hard question? Ask it together. Answers are grounded in Catholic teaching, the saints and the BFG Handbook. Talk or type. Try asking together: “If Jesus’ words are so simple, why do so few people follow them?”
Pray the Rosary with a guided voice, the daily mysteries and beads that follow along. Pray it with someone, even over the phone. The Joyful Mysteries show the Son of God born in a manger, wearing “the rough clothes of a servant” while carrying a priceless treasure in His heart.
Catholic churches near anyone, with Mass and Confession times, directions, and one tap to add a time to the calendar. Every conversation can end at a church door. At Mass we hear the words that are “from the beginning of time,” and in Confession we set down whatever keeps us from following them.
Morning, midday and evening prayer reminders, a daily streak and a steady prayer rhythm help a new believer keep going. A daily nudge to hear words that are “easy to understand and easy to follow.”
Free to start, no card needed. Read aloud in 48 languages.
One tool that walks with a person from the first question to the church door.
Jesus sent His apostles first to Jerusalem, then to Judea and Samaria, then to the ends of the earth (Acts 1:8). Start where you are. Chapter 70 says the Son of God “wears the rough clothes of a servant,” so look for Him, and for the chance to serve, in the ordinary people and places right around you.
- Pray the Rosary together on Pray My Rosary.
- Bless your children at bedtime.
- Share a Guidance with a spouse or child who is struggling.
- Find Sunday Mass times together with Church Finder.
- Read Chapter 70 at dinner and ask: “What is one simple thing Jesus said that we could actually do this week?”
- Text a verse from your Guidance.
- Ask, “How can I pray for you?” and pray right then.
- Invite a friend to Mass, then go for coffee.
- Send the line: “Those who understand me are few, but it does not lessen my worth.”
- Be the calm, kind one.
- Pray on your lunch break with a reminder.
- Start a small chapter group that meets once a week. Begin with Chapter 70, Understanding God.
- Respect the rules: invite, never push.
- Listen for the moment: “Things have been hard.”
- Offer: “Can I send you something that helped me?”
- Share the Chapter 70 song.
- Ask good questions and really listen.
- Share your three-part story.
- Open Ask BFG together when a question comes up.
- When a friend feels overlooked, share that Jesus was misunderstood too, and that it “does not lessen” their worth before God.
- Visit the sick, the elderly and the lonely; pray the Rosary with them.
- Serve at a food bank.
- Welcome newcomers at Mass.
- Join your parish evangelization team.
- Ask shops, cafés and offices to display a BFG card with a QR code.
- Offer a short lunch talk on faith at work.
- Business owners: offer the Companion to staff as a free gift, never a requirement.
- Go where people already gather, and be the friendly one who listens.
- Pray quietly for the people around you.
- When a talk turns real, share a Guidance or the chapter song.
- Wear or carry a simple sign of your faith, like a cross or a rosary, that can start a conversation.
- At the gym, the person who trains hard with no one watching shows the chapter’s truth: real worth does not need a crowd.
- Host a Chapter 70 “Understanding God” night, a Handbook chapter night, a Rosary night or an “Ask Anything” faith night.
- Show the Companion on a big screen and let people try it.
- We did this at our free conference, The New Evangelization in the Age of AI, at Christ Cathedral.
- Share a Guidance, a chapter song or a Scripture card. Try: “My words are easy to understand and easy to follow.”
- One post can reach someone you will never meet.
- Join a parish or diocese mission trip.
- The Companion speaks 48 languages, so you leave behind something that keeps speaking after you go home.
- Every culture has stories of the humble servant who is worth far more than he looks, a natural bridge to the Son of God who wore “the rough clothes of a servant.”
- Your parish ministries, the Legion of Mary, the Society of St. Vincent de Paul, Catholic Charities, prison, hospital and campus ministries, and mission groups.
- Bring the BFG tools to their work.
Not everyone will understand you. Some will shrug at the simple words you share. But Chapter 70 says, “Those who understand me are few, but it does not lessen my worth,” and Jesus went anyway, wearing “the rough clothes of a servant.” Go plainly. Go humbly. Go together. The same Spirit who renewed you now sends you, as the Father sent the Son, with a priceless treasure in your heart.
Father, who sent Your Son in the clothes of a servant, Holy Spirit, set my heart on fire. Jesus, send me to the one You love. Father, make me Your witness today. Amen.
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